Folds of Honor Golf 2021 Fundraising Tips

  • Did you know that the majority of supporters donate to an online fundraising page once they’ve been asked 3 separate times? Don’t be afraid to communicate via email, text, electronic newsletter, Facebook, etc and ask for donations more than once. 

  • Consider making the first donation to your page.  Make it an amount that you think your supporters will respond to. 

  • Set a fundraising goal around a meaningful number. Keep in mind that one scholarship is valued at $5,000.  

  • Supporters like helping you work towards your goal.  Sending out an email when you are at 50% of your goal is super motivating and allows everyone to see how their donations are impacting your cause. 

  • The more, the merrier! Encourage others to join your team and work together to exceed your goal.

  • If you have team mates, consider different ways to motivate them. Competition typically works, especially since everyone can see each other’s progress.

  • Tell a personal story about how you and/or a friend or family have served in the military and why raising money for scholarships means so much to you.

  • Make a video introducing your supporter to the Folds mission, why they should support it and upload it to your personal page. Make sure the call to action – “click the donate button” - is clear. Update these videos weekly to reflect your progress in “real time”.

  • While your campaign is active, claim Friday’s as Fold’s Friday and send out your online page link at least once per week along with a new recipient video telling their story and how Folds has made a positive impact in their lives.

  • Set a deadline or time frame for donations.  It’s generally easier to raise money with a deadline.  It gives a sense of urgency.  Of course, you can always make exceptions to the rule if a donor misses the deadline as we never want to turn away a donation.

  • When you get a donation to your page, you will receive a donation alert.  We have a special thank you email within your participant center for you to thank your donors.  This motivates them to give again and makes them feel as though they are making a difference.

  • Ask your supporters to SHARE your page with friends and family.

  • At the end of your campaign, you might want to consider sending each donor a personalized, hand written thank you note.